This site contains all the most recent data, insights, and tendencies you'll need to assist you to understand how men and women in Hong Kong use digital units and solutions in 2024.
*Advisory: we’re conscious that usage rates in extra of 100% in the populace, “qualified” inhabitants, and / or Online consumers may perhaps look implausible, but we’ve elected to republish source data “as is”, to allow readers to help make their particular judgements. Remember to see our in-depth notes on data To find out more about these anomalies.
▶ Seeking far more YouTube stats? Click the link to explore our in-depth YouTube data For each and every region on this planet.
On the other hand, Meta has designed vital adjustments to the way in which its marketing resources report audience attain data more than current months – including building important revisions to its base viewers data for Facebook – Hence the figures shown in this article is probably not immediately equivalent with figures published within our former reports.
To learn more about these modifications, you should see this text, in addition to our complete notes on data.
“Believed audience dimension will not be a proxy for month-to-month or every day Energetic end users, or for engagement. Estimates aren’t intended to match population, census estimates or other resources, and may vary according to things for instance how many accounts across Meta systems somebody has, the amount of non permanent site visitors are in a specific geographic site in a supplied time, and Meta user-reported demographics.”
Observe: ByteDance’s marketing resources only publish audience gender data for “feminine” and “male” buyers.
It’s important to stress that these promoting attain figures don't always depict exactly the same point as monthly active consumer figures although, and there may be meaningful variations involving the scale of YouTube’s ad viewers and its full Lively consumer base.
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Notice: Google’s advertising and marketing sources only publish audience gender data for “woman” and “male” people.
But despite these caveats, Meta’s advert arrive at data still gives worthwhile insights into how Fb use is evolving.
The company’s routinely revised figures advise that Instagram’s ad access in Hong Kong was reminiscent of 49.4 per cent of the total populace At first of your yr.
Just in advance of we get on the full report, Below are a few tips for further more looking at, that will give supplemental context for our full list of Digital 2024 numbers for Hong Kong:
Having said that, it’s value noting that X infers more info its customers’ gender, by analysing signals like the title that people enter of their profile, as well as their broader exercise over the System.